Cogency. You might wonder why a strategic communications, PR, digital marketing and public affairs consultancy based in Galway, chose such a name.
It doesn’t immediately scream any of the most likely keywords for a business like this.
Well it certainly wasn’t chosen arbitrarily. We believe that names are important. They say something about an organisation, about a company or about a brand. That’s why we thought long and hard about what would be an appropriate name for this business.
The dictionary definition of Cogency is “the quality of being clear, logical and convincing.” These are all qualities that are important for anyone engaging in communications or marketing activity. If you want to effectively get your point across then you should be clear, you should be logical and you should be convincing. You should have a strong level of ‘cogency’.
Cogency is “the quality of being clear, logical and convincing.” These are all qualities that are important for anyone engaging in communications or marketing activity.
This applies to all audiences. It doesn’t matter if you’re talking to the media, to Government, to your stakeholders or to your customers – the more these qualities are adopted the greater the impact you will have.
Cogency seeks to ensure all our activity achieves and embraces these traits. It is a fundamental part of how we help our clients. The best messages and the best stories need to show the ‘cogency’ of the point being made. The greater the clear, logical case, the stronger your chances of it resonating.
Of course the beauty of a name like Cogency is that it can also mean more than just the dictionary definition. It can also be a play on words. You could also look at it representing a meshing of the terms ‘Communications’ and ‘Agency‘ – Cogency. Communicating, be it of the strategic variety, through the media, by interacting with Government and other decision makers, or through digital channels is the core facet of this company.
We are also a ‘Co-operative Agency‘. We work very closely with our clients, with our suppliers, with third parties and with our client audiences. We understand that fostering strong professional relationships is a key aspect of our service. It helps us achieve more and to deliver higher quality results for our clients.
Which, when it comes down do it, may be the most cogent point of them all.