Typography is important because it can build a hierarchy of information, create brand recognition and can give your business a personality. It even has the power to influence opinion and evoke emotions from your customers. In fact, typography is so important that not doing it well can be the reason a viewer doesn’t read your […]
Read MoreDid you know that as little as 25% of people turn to the second page of Google results?[1] What if your business’s website was on that second page, you would be missing out on a shocking 75% of potential customers. That is why your SEO (Search Engine Optimization) ranking is so important. Where you rank […]
Read MoreThe short answer is yes, your business should definitely be email marketing. Email marketing is still one of the most effective marketing tools in 2022. Today, it seems like email marketing is being overshadowed and underappreciated by the growth and success of social media. However, in terms of overall performance, emails actually do better than […]
Read MoreFor marketing analytics to be beneficial they need to be measured and tracked online. By not analysing and measuring your efforts online you’re going to be spending more time and effort on your online presence. Your audience is already telling you what kinds of content they like and what themes, you just need to check […]
Read MoreIn one word – Yes. TikTok is one of the fastest-growing social media platforms surpassing Facebook and Instagram in downloads at the end of 2021, and that momentum hasn’t slowed in 2022. Within TikTok’s first year, it reportedly reached 500 million monthly active users ¹. Now, as of January 2022, TikTok has over 1 billion […]
Read MoreLinkedIn is consistently rated by content marketers as one of the most effective platforms to share organic content – especially from a B2B perspective. It’s a great place to sell, generate quality leads, build traffic, reach your target audiences and gain insights into what they want. Basically when you are trying to connect with a […]
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