How Digital Trends in 2022 Will Evolve In 2023

Jan 11, 2023

2022 saw huge changes to the digital marketing landscape, even more, significant than the past few years. Brands need to be susceptible to changes in the consumer and marketing landscape. Here we looked at some of the biggest trends in 2022 and discussed our predictions as to how those trends will continue to evolve over […]

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The power of typography

Dec 14, 2022
The power of typography for digital marketing

Typography is important because it can build a hierarchy of information, create brand recognition and can give your business a personality. It even has the power to influence opinion and evoke emotions from your customers. In fact, typography is so important that not doing it well can be the reason a viewer doesn’t read your […]

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What is Mastodon?

Dec 8, 2022
Twitter's alternative microblogging app Mastodon

Elon Musk’s takeover of Twitter has sparked much controversy over the future and safety of the app, leaving millions of users looking for a new alternative to the micro-blogging platform. One Twitter alternative that has gained a lot of traction in recent weeks has been Mastodon. It has gained over 1 million active monthly users […]

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Easy ways to improve your SEO ranking

Nov 23, 2022
Digital marketing tips on how to improve your SEO photo

Did you know that as little as 25% of people turn to the second page of Google results?[1] What if your business’s website was on that second page, you would be missing out on a shocking 75% of potential customers. That is why your SEO (Search Engine Optimization) ranking is so important. Where you rank […]

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Should my business still be using email marketing?

Nov 14, 2022
Email marketing photo

The short answer is yes, your business should definitely be email marketing. Email marketing is still one of the most effective marketing tools in 2022. Today, it seems like email marketing is being overshadowed and underappreciated by the growth and success of social media. However, in terms of overall performance, emails actually do better than […]

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Get the Most Out of Your Content

Oct 24, 2022

What is the purpose of repurposing your content? Besides getting the most out of the content that you are producing, you’re making sure you get the most eyes on it as possible. Not everyone will see all the content that you put out. For example, people might never watch an Instagram story but would see […]

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The end of third party cookies

Sep 29, 2022
Third party cookies digital marketing

In 2023, Google will be joining their counterparts Safari and Firefox in getting rid of third-party cookies. With 83% of marketers saying they still use third-party cookies for advertising this could have a significant impact on how a range of companies and organisations implement their marketing plans.  [1] Here Cogency provides a bit more detail […]

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Analysing Your Efforts Online

May 27, 2022

For marketing analytics to be beneficial they need to be measured and tracked online.  By not analysing and measuring your efforts online you’re going to be spending more time and effort on your online presence. Your audience is already telling you what kinds of content they like and what themes, you just need to check […]

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Should my Corporate Business be on TikTok?

Mar 29, 2022
Tik tok Galway

In one word – Yes.  TikTok is one of the fastest-growing social media platforms surpassing Facebook and Instagram in downloads at the end of 2021, and that momentum hasn’t slowed in 2022.  Within TikTok’s first year, it reportedly reached 500 million monthly active users ¹. Now, as of January 2022, TikTok has over 1 billion […]

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How to make the most of LinkedIn in 2022

Feb 8, 2022
LinkedIn is an important tool for B2B marketeers - Cogency, Galway PR Social Media

LinkedIn is consistently rated by content marketers as one of the most effective platforms to share organic content – especially from a B2B perspective. It’s a great place to sell, generate quality leads, build traffic, reach your target audiences and gain insights into what they want.  Basically when you are trying to connect with a […]

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