In 2023, Google will be joining their counterparts Safari and Firefox in getting rid of third-party cookies. With 83% of marketers saying they still use third-party cookies for advertising this could have a significant impact on how a range of companies and organisations implement their marketing plans. [1] Here Cogency provides a bit more detail […]
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For marketing analytics to be beneficial they need to be measured and tracked online. By not analysing and measuring your efforts online you’re going to be spending more time and effort on your online presence. Your audience is already telling you what kinds of content they like and what themes, you just need to check […]
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In one word – Yes. TikTok is one of the fastest-growing social media platforms surpassing Facebook and Instagram in downloads at the end of 2021, and that momentum hasn’t slowed in 2022. Within TikTok’s first year, it reportedly reached 500 million monthly active users ¹. Now, as of January 2022, TikTok has over 1 billion […]
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LinkedIn is consistently rated by content marketers as one of the most effective platforms to share organic content – especially from a B2B perspective. It’s a great place to sell, generate quality leads, build traffic, reach your target audiences and gain insights into what they want. Basically when you are trying to connect with a […]
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Social media is an ever-changing environment. To stay atop of this powerful tool and ensure it is being used effectively, we need to understand where it is going and how it is expected to evolve. Here we look at some of the trends that are expected to dominate 2022 across social media platforms. More Authenticity/Transparency […]
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Cogency, the strategic communications and digital marketing agency is seeking to expand our team. We wish to hear from experienced personnel and those who are at the early stages of their career in PR/ Communications/ Digital Marketing. Applicants at PR Director, PR Manager and PR Executive levels are being considered. Positions with Cogency will be […]
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Since the turn of the century, there have been 14 by-elections in Ireland to seats vacated in Dáil Éireann. This number will increase to 18 on Friday 29th November, when the 4 vacancies created by the recent European elections are filled. These by-elections are taking place in the constituencies of Dublin Fingal, Dublin Mid-West, Cork […]
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When you’ve put the time and effort into producing some relevant content for your business or organisation’s website the next step is to try to promote that piece to as wide an audience as possible. Of course that’s easier said than done, particularly if you are still building up your corporate social media channels and […]
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Cogency. You might wonder why a strategic communications, PR, digital marketing and public affairs consultancy based in Galway, chose such a name. It doesn’t immediately scream any of the most likely keywords for a business like this. Well it certainly wasn’t chosen arbitrarily. We believe that names are important. They say something about an organisation, […]
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