Copywriting is an important part of nearly every aspect of marketing offline or online. What you say and how you say it, is often the first impression a customer has about your business. Getting this initial impact right is crucial and shouldn’t be ruined by small common mistakes that are avoidable. Not writing for your […]
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Twitter has lost more than one million active users since Elon Musk’s takeover of the company in October. Many people have decided to leave the app as they are not happy with the new owner and his newly found policies. If you are in the same boat and are thinking about switching to a different […]
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2022 saw huge changes to the digital marketing landscape, even more, significant than the past few years. Brands need to be susceptible to changes in the consumer and marketing landscape. Here we looked at some of the biggest trends in 2022 and discussed our predictions as to how those trends will continue to evolve over […]
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Typography is important because it can build a hierarchy of information, create brand recognition and can give your business a personality. It even has the power to influence opinion and evoke emotions from your customers. In fact, typography is so important that not doing it well can be the reason a viewer doesn’t read your […]
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Elon Musk’s takeover of Twitter has sparked much controversy over the future and safety of the app, leaving millions of users looking for a new alternative to the micro-blogging platform. One Twitter alternative that has gained a lot of traction in recent weeks has been Mastodon. It has gained over 1 million active monthly users […]
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Did you know that as little as 25% of people turn to the second page of Google results?[1] What if your business’s website was on that second page, you would be missing out on a shocking 75% of potential customers. That is why your SEO (Search Engine Optimization) ranking is so important. Where you rank […]
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The short answer is yes, your business should definitely be email marketing. Email marketing is still one of the most effective marketing tools in 2022. Today, it seems like email marketing is being overshadowed and underappreciated by the growth and success of social media. However, in terms of overall performance, emails actually do better than […]
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What is the purpose of repurposing your content? Besides getting the most out of the content that you are producing, you’re making sure you get the most eyes on it as possible. Not everyone will see all the content that you put out. For example, people might never watch an Instagram story but would see […]
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In 2023, Google will be joining their counterparts Safari and Firefox in getting rid of third-party cookies. With 83% of marketers saying they still use third-party cookies for advertising this could have a significant impact on how a range of companies and organisations implement their marketing plans. [1] Here Cogency provides a bit more detail […]
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For marketing analytics to be beneficial they need to be measured and tracked online. By not analysing and measuring your efforts online you’re going to be spending more time and effort on your online presence. Your audience is already telling you what kinds of content they like and what themes, you just need to check […]
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