2022 saw huge changes to the digital marketing landscape, even more, significant than the past few years. Brands need to be susceptible to changes in the consumer and marketing landscape. Here we looked at some of the biggest trends in 2022 and discussed our predictions as to how those trends will continue to evolve over …
What is the purpose of repurposing your content? Besides getting the most out of the content that you are producing, you’re making sure you get the most eyes on it as possible. Not everyone will see all the content that you put out. For example, people might never watch an Instagram story but would see …
For marketing analytics to be beneficial they need to be measured and tracked online. By not analysing and measuring your efforts online you’re going to be spending more time and effort on your online presence. Your audience is already telling you what kinds of content they like and what themes, you just need to check …
In one word – Yes. TikTok is one of the fastest-growing social media platforms surpassing Facebook and Instagram in downloads at the end of 2021, and that momentum hasn’t slowed in 2022. Within TikTok’s first year, it reportedly reached 500 million monthly active users ¹. Now, as of January 2022, TikTok has over 1 billion …